Prime Time BBC Programme Takes Over Picadilly Lights to Honour Open Bionics
The show wanted to recognise Joel and co-founder Samantha Payne MBE’s fantastic work bringing prosthetic technology to amputees and people with limb differences around the world. This includes developing the world's first clinically approved 3D-printed bionic hand, known as the Hero Arm, which is now available through prosthetic clinics in the UK, USA and Europe.
A clip from the show is available to watch online, which shows video messages from Hero Arm users being broadcast on the world-famous screens.

Presenter Alex Jones says the co-founders have “changed the lives of thousands of people for the better” and describes their work as “inspiring”.
Joel and Samantha are already planning to help even more patients access their prosthetics, such as the Hero Arm, by opening six more clinics in the US.
They are striving to increase accessibility for the 70% of amputees who are believed to currently sit “outside the system” – including those who abandoned their first prosthesis, were never referred to an appropriate care provider, or were simply turned away.
To find out more about the company and the huge impact it is making, please head over to the Open Bionics website.