Following our successful launch down under in November, our distributors are already 80% through their initial order and we are expecting a sizeable re-order shortly. Given that 70% of all UK gin produced is exported, the demand from our first export market is highly encouraging.
Closer to home, we've just finished exhibiting at a trade show at Birmingham's NEC. Farm shops and delis are a key off-trade target for both Pinkster and Boozy Berries, and we're delighted to have signed up dozens of new accounts at the event.
This week also saw the opening of the Gin Bar at Holborn Dining Room (Rosewood Hotel), which boasts over 400 gins and 27 tonics, making it the largest collection in town. Given the 14,035 possible combinations of G&T, we're delighted to be one of just a dozen selected for their drinks menu, demonstrating the increased recognition of Pinkster as a prominent gin brand.